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Spate Finds Rosemary Oil Leads Haircare Searches on TikTok

Argan oil is also gaining ground in beauty on social media.

Though rosemary oil has been trending for at least a year in search, consumers are now seeking it as a miracle solution for hair growth on TikTok, according to market research firm Spate. In fact, the company found that the term has a +25.3% MoM growth. Spate notes that #Rosemaryoil is currently the highest viewed ingredient hashtag alongside the TikTok trend Hair Growth. Brands like Mielle Organics lead the way in this product development category. Additionally, #rosemarywater is the ...

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